In the plan, not the scroll
Each approved video is a full activity: steps, what you need, the ages it suits. Parents open it from their day, watch you, and do it.
For people who make play videos
Your play,
in their day.
Little Wins plans a day of play for families with one to three year olds. Your videos become activities in that plan, with your name on them, in front of parents looking for something to do right now.
Free to join. We reply to every application within a week.
50%
for our first 50 creators: half of what we receive from every family you bring, for as long as they stay
1 month
of Premium free for anyone who joins with your code
Monthly
payouts by bank transfer, once you reach £20
Yours
You keep the rights to every video. Ask us to take one down at any time.
You make the play.
We build everything around it.
Most of your followers save a video and never try it. In Little Wins your video turns up when a parent is planning the morning, next to what they need and how long it takes.
Your own page in the app
Your photo, your words and every video you have made for us. Parents can follow you and find you again from any of your activities.
A link and a code that pay
Put your link in your bio and your code in your videos. Families who join through either are yours for a year, and your studio shows them the next morning.
How it works
From your phone to a family's morning in four steps.
Apply
Tell us where you post and send a link to one video you are proud of. We read every application.
Upload
Drop in the video you already posted and tap Send. That is all we ask. We write the title, the steps and the rest.
We do the rest
We watch it, match it to the early years areas it touches, the supplies parents need and the skills in our plan. If a word needs changing, we ask you first.
It goes live
Your activity reaches parents with your name on it. We email you the day it does.
What you earn
Paid on every family who subscribes.
When a parent joins with your link or code, they are credited to you. If they go on to Premium, you receive a share of what we receive after the store's fees, refunds and taxes.
Founding creators. Our first 50 creators get 50% from their first paying family, for as long as each family stays subscribed. Read the clause
After the first 50, the share is paid every month for 12 months from the day a family joined, and it grows with the families paying through you:
| Families paying through you that month | Your share | Per family a month |
|---|---|---|
| 1 to 24 | 30% | £1.06 |
| 25 to 99 | 40% | £1.41 |
| 100 or more | 50% | £1.77 |
The tier is checked every month, on the families still within their 12 months, so it can go up or down. Whatever tier you are on that month applies to every family: your whole share moves, not only the new ones.
We pay monthly by bank transfer once your balance reaches £20. Anything under that rolls into the next month. Your studio shows the families who joined through you, updated overnight.
A worked example
One family who joins with your code and stays on Premium. We pay your share of what we receive after the store's fees, refunds and taxes.
- They pay each month
- £4.99
- Less 20% VAT
- £4.16
- Less the store's 15% fee
- £3.53
- At 30% (1 to 24 families)
- £1.06 a month
- At 40% (25 to 99 families)
- £1.41 a month
- At 50% (100 or more families)
- £1.77 a month
- Founding creators, 50%
- £1.77 a month, for as long as they stay
Example at today's monthly price. Annual plans pay on what the family paid. Refunds are taken off first.
Your page
A home for your work, inside the app parents open every day.
Every activity carries a "By" line back to you. Your link opens your page straight away, with a month of Premium waiting for the parent who tapped it.
- A share tile and a ready line for your link-in-bio page
- Followers inside the app
- Take down any video from your studio, whenever you like
Who we are looking for
Real play, filmed at home, that any parent could set up today.
- You make short videos of play with children aged one to three.
- Portrait, between 10 seconds and 2 minutes. What you post on TikTok or Reels is perfect.
- The set-up uses things most homes already have.
- You are happy for us to review each video before parents see it.
Questions
The terms, in plain words.
The full agreement is a single page. Read it before you apply.
Read the creator agreementWho owns my videos?
You do. Uploading one gives us a non-exclusive licence to host it, show it in the app and on littlewinskids.com, and use a still from it as the activity's picture, always with your name and photo. You can take any video down from your studio, and it leaves the app at the next publish, normally within a week. Read the clause
Can I keep posting the same video elsewhere?
Yes. The licence you give us is non-exclusive, so you can keep posting the same video anywhere else. Read the clause
How do you know a family came from me?
By your link and your code. A parent who joins through either is credited to you and gets a month of Premium free, paid for by us. A household is credited to one creator only: the first whose link or code it used. Read the clause
When am I paid?
Monthly, by bank transfer, within 30 days of the end of the month, once your balance reaches £20. Smaller balances roll over. Each payment comes with a statement that shows how it was worked out, and a statement can correct an earlier one once the store confirms its figures. Read the clause
What if I want to stop?
Either of us can end the agreement by email at any time. Your videos come down at the next publish. Parents already credited to you still count for the rest of their 12 months, and we pay what is owed on the same terms. A founding creator's families keep earning for as long as they stay subscribed. Read the clause
Bring your play to Little Wins.
Two minutes to apply. We reply within a week, whatever the answer.